COOL LOGOS LOGOS HOW TO
COOL LOGOS LOGOS PROFESSIONAL

Every typeface has its own character-and finding the right type that has the personality you’d like to convey can be tedious. When leaving out logo symbols and going for a wordmark instead, focusing on the selection of the font is even more crucial. Examples of logotype logo design Get inspired by some of the best logo fonts If your company name consists of multiple words, a collapsed version of your logo could consist of all first letters, just like initials. That way it takes on the benefit of a logo symbol (= becomes more iconic and memorable) but maintains the upside of logotype or a wordmark-having a letter that indicates the name of your company.įor this very reason, ideally, the unique letter is the first letter of your logotype, so that it can also be used as a collapsed logo (such as a favicon). In order to create a logo that stands out, we make a letter or a set of letters, like a double o, unique. There are, of course, ways to make everything work on all occasions but the reality is that you don’t have to think through every use case when taking the shortcut of using a more minimal typography logo. Using a symbol like that would defeat the purpose of being memorable-unless you expect your audience to memorize the exact look of the cards. While that may look appropriate, literally ALL card-playing websites could use a card as a logo symbol. Think of an icon of a playing card for a card game website. And, your symbol may still not be unique enough to actually represent your brand. This is an extra step that you can skip by using logotype and collapsing it into its first letter for a shortened application. In contrast, while a symbol may often be more memorable than a letter, your audience will first have to memorize the logo symbol alongside your brand name. With a logo made from type, it’s clear that the collapsed logo version consists of the first letter (or first letters if a brand name consists of more than one word)-common applications are a profile image for email accounts, a social media avatar image, and a favicon for a website. A simple logotype design often needs less space every pixel counts in the navigation bar of a website when viewed on a phone. Wordmark logos say with confidence “this is my name, I don’t need decoration.” Two, wordmark logos can be more practical when it comes to applying them to a real-life product and marketing assets. There are two reasons why logotype designs are so popular: One, they just look more modern and minimal. Other elements of a brand identity system are the name of the company, a tagline, a color palette, the logo font or typography, and the image style that you’ll see on a website or on marketing assets-for example, a specific type of illustration and/or a photography style, for example, “showing happy customers receiving the product.” A logo is part of a brand identity system that helps customers identify and differentiate one business from another. In a nutshell, a logo is a generic term that describes a company’s mark.

COOL LOGOS LOGOS HOW TO

This article will show you how to go from design inspiration to logo ideas to creating a typography logo-or logotype-made from fonts-either using your own fonts or with our easy-to-use online logo maker that we built specifically for creating minimal logos. The word “typeface” is sometimes used interchangeably with “type” or “font.” You can also say logotype is a logo made from only text.

COOL LOGOS LOGOS PROFESSIONAL

Logotype is the professional designer’s term for a logo style created using a typeface rather than a logo symbol.

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